jakub | August 23, 2023

H1-KEY evoke old-school K-pop on new single ‘Time to Shine’

K-pop girl group H1-KEY have released the music video for ‘Time To Shine’, from their upcoming sophomore mini-album, ‘Seoul Dreaming’.

Today (August 23), H1-KEY unveiled the music video for ‘Time To Shine’. The song is a pre-release single from their upcoming sophomore mini-album ‘Seoul Dreaming’, which will be released on August 30 at 6pm KST.

The clip follows the journey of the girl group’s idol ambitions, from their formation, to practicing dance moves, to an onstage performance. Meanwhile, the uplifting song draws from New Jack Swing while evoking old-school K-pop sounds.

“Don’t be swayed by that exhausting wind when you’re in doubt / It’s time to shine / Hey, it’s okay, we’re heading to a level up / To be the person we’ve always hoped to be,” the girl group sing on the cheerful single.

In the weeks leading up to ‘Time to Shine’, the girl group released six different concept photos and two concept films for the mini-album. Meanwhile, the tracklist and highlight medley for ‘Seoul Dreaming’ comes out from August 24 to 29.

‘Seoul Dreaming’ will be H1-KEY’s first comeback since their breakthrough January 2023 single ‘Rose Blossom’, which peaked at Number 14 on South Korean’s Circles Chart.

‘Rose Blossom’ was written by Day6‘s Young K, who will be returning to work on ‘Seoul Dreaming’, according to a new report by JoyNews24. More information about ‘Seoul Dreaming’ are expected out soon. Keep tabs on this page for the latest updates.

Two members of H1-KEY – namely Riina and Hwiseo – are currently appearing as contestants on the Mnet reality TV series Queendom Puzzle, hosted by Girls’ Generation‘s Taeyeon. The show also features K-pop idols from groups such as Cherry Bullet, Purple Kiss, tripleS, Rocket Punch and more.

H1-KEY originally debuted in January 2022 with ‘Athletic Girl’ as a four-member group with the members, Seoi, Riina, Yel and Sitala. However, Sitala would leave the group less than five months later, following controversy over her family’s alleged ties to 2014 Thai political crisis.

In other K-pop news, K-pop girl group ITZY have released the music video for ‘Cake’, the title track of their new mini-album ‘Kill My Doubt’. In a new interview with NME, the quartet spoke about the rocky creation process behind their new mini-album abd the hardships that inspired it.

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